Original: "Write me a marketing email."
Problem: No context about product, audience, goal, or tone. AI will produce generic content.
Quick quality gate before you hit enter. Run through this checklist to catch common issues and improve your prompts.
Before sending your next prompt, scan through this checklist. You don't need to check every boxβjust confirm that you've addressed the items relevant to your task. Even checking a few items can significantly improve your results.
Check all items that apply to your prompt. The more boxes you check, the better your prompt!
Watch how applying checklist items transforms prompts from vague to effective.
Original: "Write me a marketing email."
Problem: No context about product, audience, goal, or tone. AI will produce generic content.
Improved: "Write a marketing email announcing our new project management app to small business owners. Emphasize time savings. Keep it under 200 words, professional but friendly tone. Include a clear call-to-action."
Result: AI can now produce targeted, useful content on the first try.
Keep these principles in mind when crafting prompts.
Instead of "make it better," say "make it more concise" or "add more technical detail."
Explain who you are, what you're working on, and why you need this output.
If format matters, show the AI what good output looks like with a sample.
Complex requests often get better results when broken into separate steps.
Tell AI how long the output should be: "in 3 sentences," "under 200 words," etc.
Mention who will read the output so AI can adjust complexity and tone.
Words like "good," "nice," "better," or "improved" mean different things to different people. Replace them with specific criteria: "more formal," "shorter," "with examples."
AI doesn't know your project history, your company, or your preferences. Each conversation starts fresh. Provide relevant background every time.
Asking AI to "research, summarize, and create a presentation" often yields poor results. Break complex requests into sequential prompts for better quality.
Before hitting send, quickly scan your prompt: Is the main ask clear? Would someone unfamiliar with your situation understand what you need? If not, add context.